Norsk Elektro Optikk expands to Europe with new office in Berlin
NEO is set to increase its presence in the European market.
[BERLIN, Germany] – November 5, 2024
Norsk Elektro Optikk (NEO) is pleased to announce the opening of HySpex GmbH, a new office located in Berlin, Germany, designed to serve as a sales and support hub for customers throughout the EU. This strategic expansion aims to strengthen NEO’s European presence and deliver enhanced service to both new and existing clients across the region.
“HySpex has a well-established network across Europe, and our EU office will enable us to better reach and support customers on-site,” says Lukasz Paluchowski, Sales Channel Manager for HySpex.
Hallvard Skjerping, CCO of NEO, adds, “We’ve already witnessed the positive impact of local support for our clients through HySpex Inc, our office in the US. This new office will help us build on that success.”
The EU office will be headed by Dr. Andreas Eisele and Dr. Maximillian Brell, both bringing extensive experience from corporate and academic sectors in hyperspectral imaging. “Having worked with NEO and used HySpex cameras in the past, we’re thrilled to join forces and contribute to HySpex’s strategic future,” says Dr. Eisele.
In addition to supporting traditional market segments, HySpex GmbH will also focus on expanding HySpex’s role as an OEM provider for industrial suppliers and exploring new opportunities within the space industry. Dr. Brell, with his extensive expertise in spaceborne hyperspectral satellite missions, will play a pivotal role in supporting NEO and HySpex in this promising new venture.
“We’re excited to welcome Andreas and Maximillian to the team to lead this initiative in the EU,” says CEO of NEO, Trond Løke.
With the establishment of HySpex GmbH, NEO reinforces its commitment to European clients, creating a solid foundation for future growth, innovation, and stronger client partnerships within the region.
About Norsk Elektro Optikk AS
Norsk Elektro Optikk was established in 1985 as a privately owned research company within the field of electro optics. The founders had their scientific and technical background from the Norwegian Defence Research Establishment, at that time the leading research organization in electro optics in Norway. The company’s objective is to play a leading role in applied research within its area of expertise to develop and manufacture advanced industrial products for an international market.
About HySpex by NEO
With offices in Oslo, Norway, Clinton, US, and now Berlin, Germany, HySpex is established as an industry-leading brand for both airborne and ground-based hyperspectral imaging. HySpex sensors are renowned for their stability, flexibility, and superior data quality. To learn more about HySpex, visit us online at https://www.hyspex.com/, or join us on LinkedIn, Instagram, Facebook, or X.